Through All Maternity is a compilation of real-life birth stories that authentically highlights the highs and lows of pregnancy, labor and delivery. The campaign honors and celebrates the incredible strength of new mothers and acknowledges with gratitude the family members, nurses and doctors who provide support unconditionally and give 100% — through all maternity.

Pavy Studio collaborated with the in-house marketing department at Our Lady of the Lake Health and Louisiana moms to create this multi-market campaign. After months of development and testing, we successfully shaped a unified brand voice throughout Louisiana and enhanced brand position and affinity for labor and delivery services in local markets.