OUR LADY OF THE LAKE HEALTH
Pediatrics Campaign
Beyond delivering exceptional care, Our Lady of the Lake Children’s Health is committed to helping kids live healthy, happy lives. And as the largest pediatric health network in Louisiana, they ensure access to exceptional healthcare is simple. Pavy Studio worked closely with its in-house marketing department to develop a parent-friendly and kid-forward campaign to grow market share and brand awareness in local and statewide markets. Beyond strategic messaging and marketing tactics to drive call volume, we answered the challenge with a brand campaign. As the largest pediatric network, Our Lady of the Lake Children’s Health needed to own “pediatrics” in Louisiana. So we created a pediatric brand identity and used the cutest kids ever to strengthen visual recall and brand association amongst parents and referral sources.