Culture Branding
Growing a festival, sustaining a culture.
Festivals Acadiens et Créoles is the world’s largest free Cajun and Creole festival, and it’s located right here in our hometown of Lafayette. This festival is close to our hearts, so we gladly stepped up to the dance floor when they asked Pavy Studio to help drive communications for the three-day event. In addition to overseeing creative marketing partners, Pavy Studio leads all public relations initiatives, and the results are newsworthy.
Pavy Studio functions as the marketing director for Festivals and is responsible for setting the annual communications strategy, hiring and managing marketing/creative partners and managing all marketing initiatives.
Results
– Highest Attendance Ever
– Most Tent Space Ever Sold
– Over 77 PR Pickups (Sept-Oct); 1.7M views
– 632% Increase in Facebook Page Visits
– 300K Facebook Page Reach (up 131%)
Partners: Shift Key, Burning Stick Creative, Megan Barra Design