Courant Technology

The Courage to Rebrand

Rebranding & Renaming an Established Company

Courant, formerly known as Rent-a-Nerd Technology Solutions, was a product of the 90s and began as many tech companies started — out of a home garage. Fast-forward 25 years. The company’s services evolved from B2-Everything to B2B only, and the concept of “rent” or “temporary” is no longer in the business model, and customers are considered long-term partners. 

The company’s brand problem was two-fold: The name no longer represented services offered, and “Rent-a-Nerd” was a total new-business turnoff. Existing clients were hesitant to refer the company just because of the brand. Also impacted were new business efforts — the brand was turning potential clients away! 

Renaming and rebranding was a tricky business decision, but the partners listened to their customers and knew it was a significant investment necessary to grow to the next level.  

After months of research, strategy and development, 

Courant was born, and the company never looked back. 

“We were so impressed with Pavy Studio’s process. It was broad and holistic and focused on the things about our business that matter. They explored abstract concepts like our company values to tactical things like our product lines and emerged with a new brand name and identity that fits us perfectly. In the end, the rebrand immediately resulted in increased growth and new opportunities.”

Courant Technology

“We were so impressed with Pavy Studio’s process. It was broad and holistic and focused on the things about our business that matter. They explored abstract concepts like our company values to tactical things like our product lines and emerged with a new brand name and identity that fits us perfectly. In the end, the rebrand immediately resulted in increased growth and new opportunities.”

Courant Technology

Courant’s commitment to business growth gave them the clarity and courage to rename and rebrand their 20-year-old business.

PROJECT SCOPE INCLUDED:
– Discovery and Research
– Competitive Analysis
– Brand Surveys
– Brand Strategy
– Name Development
– Brand Platform
– Brand Style Guide
– Logo Kit
– Papersystem

Courant’s commitment to business growth gave them the clarity and courage to rename and rebrand their 20-year-old business.

PROJECT SCOPE INCLUDED:

– Discovery and Research
– Competitive Analysis
– Brand Surveys
– Brand Strategy
– Name Development
– Brand Platform
– Brand Style Guide
– Logo Kit
– Papersystem